AdSense monetizing test on

I know, I know. I swore off using AdSense last year. So why is it back in

Frequent visitors to my site may have noticed that posts in this site has been sporadic these past months. The reason is because I’ve only started to create niche sites that not only am I passionate about, but plan to monetize on. Lots of it failed, but I managed to flip them and get a few extra buck out of them. Still, I’ve finally hit the jackpot with one of my site that focuses on a pretty small arts and crafts niche, which is earning me about $6 in September, and has jumped to $27 in October.

Back to the matter of putting AdSense. The thing about’s traffic stats is that this site gets around 3,000 unique visits a month, with about 70 feed subscribers, and an 80% bounce rate. A bounce rate that low, for those of you who are not familiar with the term, means that out of 10 people who visit my site, 8 will never return. That’s pretty bad. Page views are about 1 to 2 pages per visit.

My stats on the new niche site of mine (note the word site, not blog) only recently gets around 3,000 unique visits a month, up from just about 60 uniques in July. It currently has 30 subscribers, half of it via e-mail, and a fantastic 35% bounce rate. Page views per person is at least 10 to 15 pages per visit. Isn’t that great?

However, due to the nature of that niche site, its earnings are pretty low. This blog, on the other hand, tends to get higher CTR even though page impressions are less than 50 (only my games-related posts have AdSense). Plus, being an IT / computer / technology blog of sorts means that there tends to be more high-paying advertisers in the market.

Related post:  Teaching Google AdSense income annoys me

So I’m putting up ads back in to see exactly how AdSense earnings are influenced by this blog’s niche (which is a bit too broad for my liking) as well as the influence that the site’s stats has on the ads earning. After 6 months, I’ll be switching off the ads again, and make a comparison with my niche site to see what I can conclude from them. Please bear with the interruption as I research my way into this.

Spread the love

Check out my other posts: « / »

Posted on 17 November, 2008 under Life online and tagged with , , ,


  1. Jeremy says:

    I’m curious to see how your experiment goes. I tried applying for an adwords account for my blog, only to be denied due to my URL. I have heard good things about Chitika as an alternative to AdWords so you may wish to look into that as well.

    1. Lorna says:

      Sorry to hear that your AdWord account got rejected. I only utilize AdSense for now.

      I do have Chitika installed in this blog since a few months ago when they invited me to try them out. I earn just below $5 a month from them. Not a big amount, but it’s performing better than my AdSense here. On my niche site, however, it’s a different story.

  2. rummuser says:

    I have one blog and I have not yet put any ads in it. It is a personal one with a tendency to ramble. You can visit and perhaps advise!

  3. I just started using adwords on my blog and the ROI is really low but I need more advice on how to use ad- optimisation to maximize profit.

  4. Retirement says:

    Adsense is not a very good option if you want to make money online.

Comments are closed.